How 'Girls Gone Wild' Founder Exposed Direct Response Scandal; Q&A: Anne Sweeney on Lessons Learned; WME-John Ferriter Arbitration Set; Analysis: 5 Reasons to Release Oscar Hopefuls in December

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TOP STORIES How 'Girls Gone Wild' Founder Exposed Direct Response Scandal An alleged scam involving a Viacom ad exec and the Joe Francis brand has opened a window into a little-known segment of the advertising world. Q&A: MIPCOM's Personality of the Year: Anne Sweeney Addresses TV's Digital Age, Lessons Learned Five questions for the Disney/ABC Television Group president. EXCLUSIVE: WME-John Ferriter Arbitration Set for Oct. 19 The ex-agent is suing for $25 mil over his dramatic exit. The Five Primary Motivations for Releasing an Oscar Hopeful in December Insiders say that money, surprise, necessity, titillation, and water-testing are the main things that factors into the decision to give a film an end-of-the-year release.  Paramount, New Regency to Back Darren Aronofsky's 'Noah' The "Black Swan" director will co-produce the big screen version of the Biblical tale. MOVIES Rose McGowan to Star in Romantic Thriller 'Napa' Writer-producer Michael Kerr is making his feature directorial debut with the project, which is filming in Napa Valley. Eddie Izzard on 'Treasure Island': It's More 'Goodfellas' Than 'Pirates of The Caribbean' Excitement is building around the gangster-themed new adaptation of "Treasure Island," which also stars Elijah Wood and Donald Sutherland. EXCLUSIVE: Fox 2000 Boards Walden Media's Gerard Butler Surfing Pic 'Of Men and Mavericks' The movie, directed by Curtis Hanson, also lands its leading ladies: Elizabeth Shue and Abigail Spencer. Lionsgate to Adapt YA Series 'Chaos Walking' The trilogy of books, set in a dystopian future where humans are colonizing a distant Earth-like planet, has won numerous awards. NYFF: 'Bourne Legacy' Star 'Sure' More Sequels in the Works Corey Stoll, who plays a scientist, talks to THR about the "ridiculously action packed" script -- which he jokes was locked down "like nuclear codes" -- and Jeremy Renner replacing Matt Damon. 'RocknRolla' Actor Joining Fox Searchlight's 'The East' Toby Kebbell is in negotiations to join Brit Marling's indie thriller. TV 'The Firm' Showrunner Spills Secrets About NBC's New Midseason Drama Lukas Reiter says the 22-episode show, starring Josh Lucas, picks up 10 years after the end of John Grisham's novel and that the author himself has been giving advice on story lines. Steven Van Zandt Goes Norwegian in Bilingual Gangster Thriller 'Lillyhammer' The former "Sopranos" star says the show, which has been snapped up by Netflix in the U.S., will appeal to international audiences despite his insistence on keeping true to its Norwegian roots. Beta Film Secures Key European Rights to Tom Fontana's 'Copper' The Cineflix Studios drama for BBC America is going to the German distributor for choice European territories, including Germany and France. ESPN Drops Hank Williams, Jr. Opening From 'Monday Night Football' The song “All My Rowdy Friends” won’t be used this week after the singer compared President Obama to Hitler on Fox News. Amanda Knox Verdict: How the Networks Covered ABC, CBS and NBC interrupted their regularly scheduled programming to deliver news of the jury's decision to overturn Knox's "guilty" ruling. Steve-O to Host 'Killer Karaoke' for TruTV The "Jackass" star will host the eight-episode competition series based on the British format.

THE BUSINESS Prometheus Global Media, Investor Group Strike Alliance for Back Stage The group, led by John Amato who will become CEO of Back Stage, and the Hollywood Reporter's parent company want to make the performing arts news source "the preeminent platform for employers to find talent and for talent to find their next gig.” EXCLUSIVE: L.A. County AFL-CIO Endorses Occupy Los Angeles and Occupy Wall Street Protests The umbrella group slams the “corporate bullies, banks and investment firms” that it says created the recession. Howard Bragman Steps Down as CEO of Fifteen Minutes PR He has been replaced by Bill Harrison, who previously served as president and COO of the public relations firm. Paramount Closing New York Distribution Office Five of the eight positions are being eliminated, while the three other positions are being relocated to L.A. Ronni Chasen Murder Case Tipster Sues Over Reward The anonymous person whose call to “America’s Most Wanted” led police to the publicist’s murder says he never got a promised $125,000 in reward money.

STYLE Pacific Standard Time: What Hollywood is Saying Actors and industry names, including Anne Hathaway and Jerry Bruckheimer, talk about the opening of Pacific Standard Time's more than 60 museum shows focusing on California art. How 'Pan Am,' 'Playboy Club' Re-Created Iconic Looks From the '60s The costume designers working on the new drama series tell THR about their painstaking efforts to achieve authenticity -- and reveal Hugh Hefner's initial reaction to the Bunny outfits.

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